AIRLINE EXTRA REVENUE
AIRLINE EXTRA REVENUE
With the goal of increasing sales for auxiliary products at Azul Brazilian Airlines, we received a briefing outlining the challenge of proposing effective solutions.
The solutions included various strategies, such as paid media campaigns, print materials, and — the highlight of this showcase — the creation of a dedicated digital experience for auxiliary products on Azul’s website.
Client
Azul Brazilian Airlines
Year
2023
Category
Product Design
Research
Research
To ensure the project’s success, we conducted in-depth research and identified key opportunities to enhance Azul’s approach to selling auxiliary products.
Key activities included:
Conducting interviews with designers, marketing professionals, developers, and end users.
Gaining insights into customer behavior and identifying areas of improvement in the existing processes.
This research informed our strategy and design, laying a solid foundation for achieving the project’s objectives.
To ensure the project’s success, we conducted in-depth research and identified key opportunities to enhance Azul’s approach to selling auxiliary products.
Key activities included:
Conducting interviews with designers, marketing professionals, developers, and end users.
Gaining insights into customer behavior and identifying areas of improvement in the existing processes.
This research informed our strategy and design, laying a solid foundation for achieving the project’s objectives.
Research
To ensure the project’s success, we conducted in-depth research and identified key opportunities to enhance Azul’s approach to selling auxiliary products.
Key activities included:
Conducting interviews with designers, marketing professionals, developers, and end users.
Gaining insights into customer behavior and identifying areas of improvement in the existing processes.
This research informed our strategy and design, laying a solid foundation for achieving the project’s objectives.
Design
Design
The design process revolved around creating an intuitive and visually appealing digital experience that aligned with Azul’s brand guidelines.
Key design highlights included:
Usability and Accessibility: We optimized the layout and user interface to ensure easy navigation and clear calls to action.
Engaging Visuals: The designs were tailored to showcase auxiliary products effectively, capturing user attention and driving conversions.
Challenges on the Platform:
Working within the constraints of the platform Azul uses to host its website posed significant challenges. The platform had strict technical limitations and inflexible guidelines that required innovative solutions to maintain design consistency while achieving the desired functionality. Overcoming these constraints demanded close collaboration between design and development teams to ensure a seamless user experience.
The design process revolved around creating an intuitive and visually appealing digital experience that aligned with Azul’s brand guidelines.
Key design highlights included:
Usability and Accessibility: We optimized the layout and user interface to ensure easy navigation and clear calls to action.
Engaging Visuals: The designs were tailored to showcase auxiliary products effectively, capturing user attention and driving conversions.
Challenges on the Platform:
Working within the constraints of the platform Azul uses to host its website posed significant challenges. The platform had strict technical limitations and inflexible guidelines that required innovative solutions to maintain design consistency while achieving the desired functionality. Overcoming these constraints demanded close collaboration between design and development teams to ensure a seamless user experience.
Design
The design process revolved around creating an intuitive and visually appealing digital experience that aligned with Azul’s brand guidelines.
Key design highlights included:
Usability and Accessibility: We optimized the layout and user interface to ensure easy navigation and clear calls to action.
Engaging Visuals: The designs were tailored to showcase auxiliary products effectively, capturing user attention and driving conversions.
Challenges on the Platform:
Working within the constraints of the platform Azul uses to host its website posed significant challenges. The platform had strict technical limitations and inflexible guidelines that required innovative solutions to maintain design consistency while achieving the desired functionality. Overcoming these constraints demanded close collaboration between design and development teams to ensure a seamless user experience.
Development
Development
The development phase focused on bringing the designs to life while continuously refining the user experience based on data-driven insights.
Key strategies implemented:
Usability Testing: Regular tests were conducted to evaluate the performance of pages and campaigns, ensuring a seamless user journey.
Heatmap Analysis: Tools like Hotjar were used to identify high-engagement areas on the website. These insights guided adjustments to improve navigation and maximize conversions.
The development phase focused on bringing the designs to life while continuously refining the user experience based on data-driven insights.
Key strategies implemented:
Usability Testing: Regular tests were conducted to evaluate the performance of pages and campaigns, ensuring a seamless user journey.
Heatmap Analysis: Tools like Hotjar were used to identify high-engagement areas on the website. These insights guided adjustments to improve navigation and maximize conversions.
Development
The development phase focused on bringing the designs to life while continuously refining the user experience based on data-driven insights.
Key strategies implemented:
Usability Testing: Regular tests were conducted to evaluate the performance of pages and campaigns, ensuring a seamless user journey.
Heatmap Analysis: Tools like Hotjar were used to identify high-engagement areas on the website. These insights guided adjustments to improve navigation and maximize conversions.
Finale
Finale
Through a combination of research, design, and development efforts, we successfully enhanced Azul’s ability to sell auxiliary products online. These efforts led to a 70% increase in sales of auxiliary products, showcasing the success of this focused and collaborative approach.
Through a combination of research, design, and development efforts, we successfully enhanced Azul’s ability to sell auxiliary products online. These efforts led to a 70% increase in sales of auxiliary products, showcasing the success of this focused and collaborative approach.
Finale
Through a combination of research, design, and development efforts, we successfully enhanced Azul’s ability to sell auxiliary products online. These efforts led to a 70% increase in sales of auxiliary products, showcasing the success of this focused and collaborative approach.
More Works More Works
More Works More Works
©2025 LEONARDO MOUSSE
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©2025 LEONARDO MOUSSE
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