BREAST CANCER AWARENESS
BREAST CANCER AWARENESS
As part of its annual campaign against breast cancer, Azul undertook a significant initiative to create a new section on its website during PinkTober. This section aimed to educate and raise awareness about breast cancer while aligning with Azul’s PinkTober campaign.
The project combined Azul's brand guidelines and the unique visual identity of its PinkTober campaign, delivering an impactful digital space that promoted knowledge, prevention, and engagement.
Client
Azul Brazilian Airlines
Year
2022
Category
Product Design
Research
Research
To ensure the effectiveness of the new section, the research phase focused on understanding the needs of the target audience and identifying best practices for delivering educational content on health-related topics.
Key activities included:
Reviewing similar campaigns across the airline and healthcare industries to identify successful strategies.
Interviewing stakeholders, including Azul’s marketing team, health organizations, and users, to better understand their expectations.
Analyzing user behavior on Azul’s website to determine the optimal structure and layout for the new section.
These insights were instrumental in shaping a section that was both informative and accessible.
To ensure the effectiveness of the new section, the research phase focused on understanding the needs of the target audience and identifying best practices for delivering educational content on health-related topics.
Key activities included:
Reviewing similar campaigns across the airline and healthcare industries to identify successful strategies.
Interviewing stakeholders, including Azul’s marketing team, health organizations, and users, to better understand their expectations.
Analyzing user behavior on Azul’s website to determine the optimal structure and layout for the new section.
These insights were instrumental in shaping a section that was both informative and accessible.
Research
To ensure the effectiveness of the new section, the research phase focused on understanding the needs of the target audience and identifying best practices for delivering educational content on health-related topics.
Key activities included:
Reviewing similar campaigns across the airline and healthcare industries to identify successful strategies.
Interviewing stakeholders, including Azul’s marketing team, health organizations, and users, to better understand their expectations.
Analyzing user behavior on Azul’s website to determine the optimal structure and layout for the new section.
These insights were instrumental in shaping a section that was both informative and accessible.
Design
Design
The design of the PinkTober section blended Azul’s established branding with the unique aesthetic of the breast cancer awareness campaign.
Key design highlights included:
Visual Identity: Leveraging the PinkTober color palette and branding elements, we ensured the section was immediately recognizable and emotionally resonant.
Content Hierarchy: Educational content was structured into intuitive categories, such as prevention tips, early detection methods, and support resources, to enhance user navigation.
Interactive Elements: The section featured engaging visuals, infographics, and calls to action, encouraging users to explore further and share the content with their networks.
The design of the PinkTober section blended Azul’s established branding with the unique aesthetic of the breast cancer awareness campaign.
Key design highlights included:
Visual Identity: Leveraging the PinkTober color palette and branding elements, we ensured the section was immediately recognizable and emotionally resonant.
Content Hierarchy: Educational content was structured into intuitive categories, such as prevention tips, early detection methods, and support resources, to enhance user navigation.
Interactive Elements: The section featured engaging visuals, infographics, and calls to action, encouraging users to explore further and share the content with their networks.
Design
The design of the PinkTober section blended Azul’s established branding with the unique aesthetic of the breast cancer awareness campaign.
Key design highlights included:
Visual Identity: Leveraging the PinkTober color palette and branding elements, we ensured the section was immediately recognizable and emotionally resonant.
Content Hierarchy: Educational content was structured into intuitive categories, such as prevention tips, early detection methods, and support resources, to enhance user navigation.
Interactive Elements: The section featured engaging visuals, infographics, and calls to action, encouraging users to explore further and share the content with their networks.
Development
Development
The development process focused on creating a seamless and responsive digital experience for users accessing the PinkTober section.
Key strategies implemented:
Responsive Design: Ensured the section performed optimally across all devices, maintaining accessibility for a diverse audience.
Interactive Features: Developed dynamic elements, such as quizzes or interactive infographics, to encourage user engagement.
Accessibility Compliance: Focused on providing a user-friendly experience for individuals with varying needs, adhering to web accessibility standards.
The development process focused on creating a seamless and responsive digital experience for users accessing the PinkTober section.
Key strategies implemented:
Responsive Design: Ensured the section performed optimally across all devices, maintaining accessibility for a diverse audience.
Interactive Features: Developed dynamic elements, such as quizzes or interactive infographics, to encourage user engagement.
Accessibility Compliance: Focused on providing a user-friendly experience for individuals with varying needs, adhering to web accessibility standards.
Development
The development process focused on creating a seamless and responsive digital experience for users accessing the PinkTober section.
Key strategies implemented:
Responsive Design: Ensured the section performed optimally across all devices, maintaining accessibility for a diverse audience.
Interactive Features: Developed dynamic elements, such as quizzes or interactive infographics, to encourage user engagement.
Accessibility Compliance: Focused on providing a user-friendly experience for individuals with varying needs, adhering to web accessibility standards.
Finale
Finale
The PinkTober section of Azul’s website became a cornerstone of its breast cancer awareness campaign, successfully combining educational content with engaging design and development strategies. The initiative contributed to heightened awareness and inspired thousands of users to take proactive steps in the fight against breast cancer.
Impact:
Increased traffic to the new section during PinkTober, with strong engagement metrics.
Strengthened Azul’s commitment to social responsibility and its connection with the community.
The PinkTober section of Azul’s website became a cornerstone of its breast cancer awareness campaign, successfully combining educational content with engaging design and development strategies. The initiative contributed to heightened awareness and inspired thousands of users to take proactive steps in the fight against breast cancer.
Impact:
Increased traffic to the new section during PinkTober, with strong engagement metrics.
Strengthened Azul’s commitment to social responsibility and its connection with the community.
Finale
The PinkTober section of Azul’s website became a cornerstone of its breast cancer awareness campaign, successfully combining educational content with engaging design and development strategies. The initiative contributed to heightened awareness and inspired thousands of users to take proactive steps in the fight against breast cancer.
Impact:
Increased traffic to the new section during PinkTober, with strong engagement metrics.
Strengthened Azul’s commitment to social responsibility and its connection with the community.
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