OFICINA
OFICINA
With the need to bring agility and brand consistency to Azul, Oficina was born.
It is a dynamic and adaptable ecosystem—composed of diverse libraries and enriched by multiple contributors.
Client
Azul Brazilian Airlines
Year
2023
Category
Design System
Research
Research
At the start of the project, its scope was narrow, and the Design System—unnamed at the time—had limited adoption. Few relied on it, as it failed to address the company's core challenges.
To increase its adoption rate, we needed to understand the needs of every stakeholder and how to effectively implement the system.
We conducted multiple interviews with designers, marketing professionals, developers, and general users. The results were remarkable:
Usage rate increased from 25% to 95%.
Team efficiency improved by approximately 34%.
At the start of the project, its scope was narrow, and the Design System—unnamed at the time—had limited adoption. Few relied on it, as it failed to address the company's core challenges.
To increase its adoption rate, we needed to understand the needs of every stakeholder and how to effectively implement the system.
We conducted multiple interviews with designers, marketing professionals, developers, and general users. The results were remarkable:
Usage rate increased from 25% to 95%.
Team efficiency improved by approximately 34%.
Research
At the start of the project, its scope was narrow, and the Design System—unnamed at the time—had limited adoption. Few relied on it, as it failed to address the company's core challenges.
To increase its adoption rate, we needed to understand the needs of every stakeholder and how to effectively implement the system.
We conducted multiple interviews with designers, marketing professionals, developers, and general users. The results were remarkable:
Usage rate increased from 25% to 95%.
Team efficiency improved by approximately 34%.
Design
Design
During this period, Azul was undergoing a minor brand refresh across all its products, which helped integrate the changes more seamlessly.
Usability and Accessibility
Some of Azul's color combinations—defined in the brandbook—lacked sufficient contrast for an inclusive user experience. Addressing this required a significant effort from the team to manage and improve color combinations in collaboration with stakeholders. In the end, we achieved a high level of contrast in most combinations.
Typography
The typography, Helvetica Neue, was tailored with specific sizes and spacing to meet the company's unique needs.
Icons and Images
Most of Azul’s icons were already in place. We ensured they adhered to criteria for usability and easy interchangeability. For images, we created libraries featuring destinations, people, and 3D visuals to enhance the ecosystem.
During this period, Azul was undergoing a minor brand refresh across all its products, which helped integrate the changes more seamlessly.
Usability and Accessibility
Some of Azul's color combinations—defined in the brandbook—lacked sufficient contrast for an inclusive user experience. Addressing this required a significant effort from the team to manage and improve color combinations in collaboration with stakeholders. In the end, we achieved a high level of contrast in most combinations.
Typography
The typography, Helvetica Neue, was tailored with specific sizes and spacing to meet the company's unique needs.
Icons and Images
Most of Azul’s icons were already in place. We ensured they adhered to criteria for usability and easy interchangeability. For images, we created libraries featuring destinations, people, and 3D visuals to enhance the ecosystem.
Design
During this period, Azul was undergoing a minor brand refresh across all its products, which helped integrate the changes more seamlessly.
Usability and Accessibility
Some of Azul's color combinations—defined in the brandbook—lacked sufficient contrast for an inclusive user experience. Addressing this required a significant effort from the team to manage and improve color combinations in collaboration with stakeholders. In the end, we achieved a high level of contrast in most combinations.
Typography
The typography, Helvetica Neue, was tailored with specific sizes and spacing to meet the company's unique needs.
Icons and Images
Most of Azul’s icons were already in place. We ensured they adhered to criteria for usability and easy interchangeability. For images, we created libraries featuring destinations, people, and 3D visuals to enhance the ecosystem.
Development
Development
Designing and developing Oficina was a year-long journey before it matured into a full-fledged product with its own identity. The process was smooth, thanks to close collaboration between the design and development teams.
Designing and developing Oficina was a year-long journey before it matured into a full-fledged product with its own identity. The process was smooth, thanks to close collaboration between the design and development teams.
Development
Designing and developing Oficina was a year-long journey before it matured into a full-fledged product with its own identity. The process was smooth, thanks to close collaboration between the design and development teams.
Finale
Finale
The results spoke for themselves:
Usage rate surged from 25% to 95%.
Team efficiency improved by around 34%.
It became a success story for both the agency and the client.
The results spoke for themselves:
Usage rate surged from 25% to 95%.
Team efficiency improved by around 34%.
It became a success story for both the agency and the client.
Finale
The results spoke for themselves:
Usage rate surged from 25% to 95%.
Team efficiency improved by around 34%.
It became a success story for both the agency and the client.
More Works More Works
More Works More Works
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