MINESOL SUMMER
MINESOL SUMMER
As summer approached Brazil, Neostrata Minesol, a premium sunscreen brand, sought a captivating Key Visual to highlight its presence during the season. Tasked with this challenge, I developed a design that combined elegance and seasonal vibrancy, ensuring it resonated with the brand’s upscale image.
Client
Kenvue | Neostrata Minesol
Year
2025
Category
Key Visual
Research
Research
With limited time, we relied heavily on the brand’s social media presence and its brandbook for guidance. These resources provided the foundation for creating visuals that aligned with the brand’s identity while capturing the essence of summer.
With limited time, we relied heavily on the brand’s social media presence and its brandbook for guidance. These resources provided the foundation for creating visuals that aligned with the brand’s identity while capturing the essence of summer.
Research
With limited time, we relied heavily on the brand’s social media presence and its brandbook for guidance. These resources provided the foundation for creating visuals that aligned with the brand’s identity while capturing the essence of summer.
Design
Design
The design process focused on merging the brand’s premium identity with the lively energy of summer.
Key considerations:
Brand Assets: We utilized the brand’s existing design elements and copy to maintain consistency and reinforce recognition.
Premium Summer Vibe: The visuals were crafted to reflect the warm, sunny season while retaining a refined, elegant tone that aligned with Minesol’s positioning as a high-end sunscreen.
This balance of sophistication and seasonal charm helped the Key Visual stand out in the competitive sunscreen market.
The design process focused on merging the brand’s premium identity with the lively energy of summer.
Key considerations:
Brand Assets: We utilized the brand’s existing design elements and copy to maintain consistency and reinforce recognition.
Premium Summer Vibe: The visuals were crafted to reflect the warm, sunny season while retaining a refined, elegant tone that aligned with Minesol’s positioning as a high-end sunscreen.
This balance of sophistication and seasonal charm helped the Key Visual stand out in the competitive sunscreen market.
Design
The design process focused on merging the brand’s premium identity with the lively energy of summer.
Key considerations:
Brand Assets: We utilized the brand’s existing design elements and copy to maintain consistency and reinforce recognition.
Premium Summer Vibe: The visuals were crafted to reflect the warm, sunny season while retaining a refined, elegant tone that aligned with Minesol’s positioning as a high-end sunscreen.
This balance of sophistication and seasonal charm helped the Key Visual stand out in the competitive sunscreen market.
Development
Development
The project was tailored to ensure versatility for various platforms and promotional needs:
Adaptability: The design was prepared in multiple sizes to accommodate different e-commerce platforms and social media formats.
Offer Integration: We incorporated flexible layouts that could easily feature discounts or promotions, making it practical for use across diverse campaigns.
This ensured that the visual was not only aesthetically appealing but also highly functional for marketing purposes.
The project was tailored to ensure versatility for various platforms and promotional needs:
Adaptability: The design was prepared in multiple sizes to accommodate different e-commerce platforms and social media formats.
Offer Integration: We incorporated flexible layouts that could easily feature discounts or promotions, making it practical for use across diverse campaigns.
This ensured that the visual was not only aesthetically appealing but also highly functional for marketing purposes.
Development
The project was tailored to ensure versatility for various platforms and promotional needs:
Adaptability: The design was prepared in multiple sizes to accommodate different e-commerce platforms and social media formats.
Offer Integration: We incorporated flexible layouts that could easily feature discounts or promotions, making it practical for use across diverse campaigns.
This ensured that the visual was not only aesthetically appealing but also highly functional for marketing purposes.
Finale
Finale
The Neostrata Minesol Summer campaign Key Visual successfully combined the vibrancy of the season with the brand’s premium identity.
Results:
A cohesive, visually striking campaign that resonated with the target audience.
Enhanced adaptability for various promotional formats, increasing the visual’s usability across platforms.
Strengthened brand perception as an elegant, high-end sunscreen choice during the busy summer season.
This project highlighted the importance of aligning design aesthetics with brand values while ensuring practical application across marketing channels.
The Neostrata Minesol Summer campaign Key Visual successfully combined the vibrancy of the season with the brand’s premium identity.
Results:
A cohesive, visually striking campaign that resonated with the target audience.
Enhanced adaptability for various promotional formats, increasing the visual’s usability across platforms.
Strengthened brand perception as an elegant, high-end sunscreen choice during the busy summer season.
This project highlighted the importance of aligning design aesthetics with brand values while ensuring practical application across marketing channels.
Finale
The Neostrata Minesol Summer campaign Key Visual successfully combined the vibrancy of the season with the brand’s premium identity.
Results:
A cohesive, visually striking campaign that resonated with the target audience.
Enhanced adaptability for various promotional formats, increasing the visual’s usability across platforms.
Strengthened brand perception as an elegant, high-end sunscreen choice during the busy summer season.
This project highlighted the importance of aligning design aesthetics with brand values while ensuring practical application across marketing channels.
More Works More Works
More Works More Works
©2025 LEONARDO MOUSSE
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©2025 LEONARDO MOUSSE
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