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Contando com uma campanha anual forte contra o câncer de mama, a Azul optou por criar uma nova sessão do seu site - incluindo conteúdo educacional e expositivo - ao longo do Outubro Rosa.
A partir disso, nós criamos as novas páginas seguindo os guias e identidade visual da Azul e sua campanha para o Outubro Rosa.
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With a strong yearly campaign against breast cancer, Azul decided to create a new session for its website - including educational and awareness content - during PinkTober.
Starting from this, we created the new session following Azul's guidelines and visual elements from its own PinkTober's campaign.
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Copywriter: Natália Bueno
Art Director: Leonardo Mousse
Agency: OLIVER Agency
Client: Azul Linhas Aéreas Brasileiras
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